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“Restaurant Week – The Road to Gameday” emerged as a collaborative endeavor between the NFL and the Tampa Bay Super Bowl 55 Host Committee as a celebration of Tampa’s unique cuisines. 

To harness the excitement of football fans leading up to the Super Bowl, Vistra partnered with the Committee to conceive and promote a 10-day event, spotlighting nearly 40 restaurants scattered across Hillsborough, Pinellas and Pasco counties.

This event served a dual purpose: bolstering the local economy and bolstering Tampa Bay’s standing as a culinary hotspot. Vistra assumed a central role in this initiative, offering creative direction, logo creation and development, providing strategic guidance, and delivering video and animation services. Through a coordinated effort, the participating restaurants gained widespread exposure throughout the Tampa Bay area, leveraging diverse channels that encompassed local news coverage, social media and eye-catching billboards.

Notably, each prix-fixe meal contributed $1.00 towards supporting Feeding Tampa Bay, the local food bank with a steadfast commitment to alleviating food insecurity among countless families in West Central Florida. 

“Restaurant Week – The Road to Gameday” not only indulged the palates of Super Bowl enthusiasts but also fostered community support for the food bank while making a positive difference in the region.