Public Relations and Media Relations

Vistra has extensive experience in public relations and media relations. Our seasoned communications  team members, many of whom are former journalists, utilize their experience and relationships with local, regional and national media outlets, publications, reporters and journalists across the country to create opportunities to ensure a steady stream of positive news coverage.

Our unique public relations and media relations approach and expertise translates into positive outcomes. Our public relations and media relations expertise allows us to find unique opportunities to tell stories that effectively resonate with targeted audiences.

Public Relations

You have a story to tell, and Vistra will help you tell it in a manner that not only informs, but inspires, influences and leads people to act. Our public relations experts help shape and distribute strategic content through the appropriate channel — social media, events, press releases, traditional media — to boost your reputation with your target audience.

Media Relations

Developing a strong public relations and media relations strategy involves more than just drafting a news release and sending it out. Our carefully crafted public relations and media relations strategy ensures a mutually beneficial partnerships with media outlets, and using these relationships to tell a brand’s story.

Our media outreach and media engagement strategies target a variety of media outlets and contacts – traditional media, online publications, bloggers and reporters who cover various topics and trade publications and magazines. Our media relations team has extensive experience working with local, regional and national media outlets, publications, reporters and journalists across the country. Our seasoned media relations team members, many of whom are former journalists, are skilled at developing media pitches and news releases that spark the interest of journalists and reporters and can utilize our relationships with media outlets, as well as develop new ones, to create opportunities to obtain and maximize placement to ensure you receive a steady stream of positive news coverage.

Throughout the years, Vistra has secured media coverage in countless media markets across the country, in regional publications, and has facilitated national media coverage on networks including ABC News and Fox News National and in publications such as USA Today and The New York Times.