Media Planning & Media Buying Strategies

Vistra media planning and media buying strategies are designed to boost brand awareness and drive measurable advertising results. Our media experts are skilled at ensuring target audiences receive the right message at just the right time and in just the right place.  Whether it’s outdoor advertising, out-of-home advertising, digital advertising, print advertising, social media advertising, or anything in-between, , our team is equipped to initiate and implement the media strategy that is best for you.

Media Planning

Our media planning process determines when, where, and how to buy media takes careful consideration of multiple factors like data, budget, target demographics, current media buy performance and projected goals to create the most effective, fully optimized media campaign. Our strategic approach to media planning ensures the best combination of media outlets – outdoor advertising, out-of-home advertising, digital advertising, print advertising, social media advertising – are leveraged to achieve your specific goals while maximizing your media spend. Our media planning process defines:

• campaign goals and objectives
• media trends and the competitive landscape
• target audience attributes, including media consumption preferences and patterns
• optimal advertising frequency and reach
• engagement & performance metrics

Media Buying

As part of our media buying process, we negotiate and purchase ad space across multiple media channels to maximize your results and return on investment.  Our media buying team has relationships with vendors in multiple sectors and are skilled at negotiating premium placement and pricing based on your campaign goals.  We determine the ad cycles and create media advertising schedules so there is visibility into when and where your ads will run.  We monitor the advertisements through the lifecycle of the media campaign, monitoring and strategically optimizing performance.