COVID-19 | Vistra

Brand, Connections, COVID-19, Digital Tech, Engagement, Marketing, Resources

The Direct Approach

July 2, 2020

Now more than ever, it’s important to evaluate your marketing strategy. Consumer behavior is constantly changing, making it more important than ever to have a strategic marketing mix to reach consumers. Keep your ear to the ground, listen to your customers and keep these three things in mind as your marketing plan evolves. Evaluate your plan. Is it multi-channel? For example, direct mail can be highly effective if it’s tied to other triggers, such as email and social, all with…...

Brand, Business Insights, Collaboration, COVID-19, Engagement, Experiential, Marketing, Resources

The Evolution of Experiential

June 23, 2020

Unprecedented times. Uncharted waters. Exceptional circumstances. There’s no question—Creativity is being challenged across all areas of our lives. The marketing industry, experiential marketing in particular, is demanding creativity in order to navigate forward into our new “normal”. Large scale events and carefully designed experiences to allow consumers to interact with brands on a personal level have been impacted by our current environment. Here are three things to consider as we push ahead: A is for Agility: Now more than ever,…...

Business Insights, Collaboration, Connections, COVID-19, Digital Tech, Engagement, Listening, Resources, Telework

Maintaining Your Routine During COVID-19

June 3, 2020

For some time now, the transition to teleworking seemed like a no-brainer for so many occupations. Then, a global pandemic struck that changed everything and forced us to work remotely. None of us has any personal point of reference on how to run a business or perform our jobs in a pandemic world. Seemingly overnight, an immediate paradigm shift in how we work and what we need to do to sustain our businesses was upon us. Here's what we’ve learned:…...

Collaboration, COVID-19, Listening, Resources, Telework

Old School Ways in a Telework World

May 29, 2020

With the outbreak of a global pandemic, now more than ever, companies are transitioning to teleworking. And advances in technology have made it possible. The undeniable reality though is that our younger generation and the generations to follow will continue to progress toward a more remote, offsite, telework world. Those of us who have been in the workforce for decades have had to evolve and adapt to these inevitable advances in the ways in which we perform our jobs. Blending the…...

Brand, COVID-19, Engagement, Listening, Marketing, Resources

3 Valuable Insights Your Brand Likely Needs Right Now

April 30, 2020

Around the world, all of us are settling into this idea of a new normal. This new consumer and business lifestyle is demanding a new playbook for brand marketing. The messaging, tone, and communication channels are fluid. Here are 3 insights that all brands should be considering: Acknowledge the situation. As the world looks for a new way forward through this challenging time, brands need to remain relevant and show their human side. A compassionate approach will result in long-term…...

Business Insights, Collaboration, Connections, COVID-19, Digital Tech, Engagement, Listening, Resources, Telework

Virtual Go-To-Assist

April 27, 2020

IT Changes. The world of IT support changed one morning with the advent of COVID-19. We used to be able to visit our customers in person and put our hands on the technology. We are now 100% remote support. Virtually, we're on-call around the clock to be there when needed. Cyber Threats Everywhere. We have remained focused on keeping our systems and processes secure from identity and data theft and we ask you all to help us keep security on…...

Business Insights, Collaboration, Connections, COVID-19, Digital Tech, Engagement, Listening, Resources, Telework

Social Distance Relationships CAN Telework

April 23, 2020

Communication – It’s key to any successful relationship…AND being informed. Contact by email and meetings by phone or videoconference are critical tools to allow us to remain in contact and be responsive to requests for information. Laptops are vital tools to successfully access all the necessary programs and sites we use on a regular basis. Microsoft Teams enables us to share desktops and collaborate on projects -- keeping us productive, the workflow smooth, creating fewer disruptions to our new normal.…...

Business Insights, Collaboration, Connections, COVID-19, Engagement, Listening, Resources

How a Pandemic Brought Us Closer to Our Clients

April 21, 2020

In the world of marketing and communications, in-person meetings ending with firm handshakes are vital. Due to the spread of COVID-19, those days are cancelled until further notice. As more and more companies pivoted to work-from-home models that include virtual meeting options, the initial belief was this would be devastating for marketing and communications professionals. However, what we’ve found at Vistra is that despite communications challenges, we’re building even stronger bonds with our clients. Here are three ways to form…...

Collaboration, Connections, COVID-19, Digital Tech, Engagement, Listening

Gratitude, Even in a Pandemic

April 17, 2020

How thankful are we for technology right now? Very thankful. Technology lets Vistra get our work done remotely. We’re in communication more now than when we were together under one roof! This situation is challenging us to hone our communication skills. Video conferencing lets us maintain a human connection. And since the daily distractions that come with an office environment aren’t present, we have an opportunity to leverage productivity. Nonetheless, we know socialization is workplace glue. It bonds people. It…...

Business Insights, Collaboration, COVID-19, Engagement, Listening, Security, Social Analytics

3 Valuable Insights Your Nonprofit Needs Now

April 14, 2020

We are all feeling the increased impact of COVID-19, but the challenges are unique for nonprofits. Vistra is committed to providing our clients with resources and best practices to help them navigate this difficult time. Here are 3 valuable insights for your nonprofit: 1. Reaffirm Your Mission. Continually remind people of the impact of your organization. Take this opportunity to highlight your work, especially if you have a specific role to play in our current situation. 2. Focus on Donor…...