The Direct Approach
Now more than ever, it’s important to evaluate your marketing strategy. Consumer behavior is constantly changing, making it more important than ever to have a strategic marketing mix to reach consumers. Keep your ear to the ground, listen to your customers and keep these three things in mind as your marketing plan evolves. Evaluate your plan. Is it multi-channel? For example, direct mail can be highly effective if it’s tied to other triggers, such as email and social, all with…...