It’s important to cultivate an environment that values and respects peoples’ differences and sees them for what they are-critical to the success of the organization!
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Diversity In Your Ranks

  • September 1, 2020
To ensure you maintain diversity in your ranks, you must be intentional and make it a priority.  It needs to start at the top and permeate every level of the organization.  Companies have to seriously evaluate recruiting, mentoring, partnership, communication, and leadership strategies and ensure that diversity is a focus. Look around.  What does your board of directors look like?    What does your leadership team look like?  What do your departments look like?  Representation matters. Leadership has to create a…...
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Brand storytelling is a vital part of consumer engagement and can be used to help define your brand narrative as well as impact consumer perception.
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Brand Storytelling

  • August 21, 2020
Today’s consumers are sophisticated and knowledgeable. Information is readily available and accessible. Social media doesn’t just help promote a brand -- it can be used to help define your brand narrative and impact consumer perception.  Brand storytelling is becoming a vital part of consumer engagement. Being transparent, establishing an emotional connection and making stories resonate are all important considerations as your company looks to connect with target audiences. As your content strategy develops, consider including storytelling in order to increase…...
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