Connections | Vistra

Brand, Connections, Diversity, Engagement, Marketing, Meaningful Dialogue, Resources, Team

Diversity In Your Ranks

September 1, 2020

To ensure you maintain diversity in your ranks, you must be intentional and make it a priority. It needs to start at the top and permeate every level of the organization. Companies have to seriously evaluate recruiting, mentoring, partnership, communication, and leadership strategies and ensure that diversity is a focus. Look around. What does your board of directors look like? What does your leadership team look like? What do your departments look like? Representation matters. Leadership has to create a…...

Brand, Connections, Engagement, Marketing, Resources

Brand Storytelling

August 21, 2020

Today’s consumers are sophisticated and knowledgeable. Information is readily available and accessible. Social media doesn’t just help promote a brand -- it can be used to help define your brand narrative and impact consumer perception. Brand storytelling is becoming a vital part of consumer engagement. Being transparent, establishing an emotional connection and making stories resonate are all important considerations as your company looks to connect with target audiences. As your content strategy develops, consider including storytelling in order to increase…...

Business Insights, Collaboration, Connections, Engagement, Listening, Resources, Workforce Development

How Workforce Development Can Work For You

July 22, 2020

Workforce development is an important initiative for local governments and businesses that want to cultivate a robust, interconnected and community-based workforce and employer network. The goal of workforce development is to create a career path for individuals, while enhancing economic opportunities for businesses and communities. Workforce development benefits individuals by investing in personal and professional growth leading to a successful career, advancement and job satisfaction. Benefits for employers include: • Consistent pipeline of talent • Lower turnover rate • Improved…...

Brand, Connections, COVID-19, Digital Tech, Engagement, Marketing, Resources

The Direct Approach

July 2, 2020

Now more than ever, it’s important to evaluate your marketing strategy. Consumer behavior is constantly changing, making it more important than ever to have a strategic marketing mix to reach consumers. Keep your ear to the ground, listen to your customers and keep these three things in mind as your marketing plan evolves. Evaluate your plan. Is it multi-channel? For example, direct mail can be highly effective if it’s tied to other triggers, such as email and social, all with…...

Business Insights, Collaboration, Connections, COVID-19, Digital Tech, Engagement, Listening, Resources, Telework

Maintaining Your Routine During COVID-19

June 3, 2020

For some time now, the transition to teleworking seemed like a no-brainer for so many occupations. Then, a global pandemic struck that changed everything and forced us to work remotely. None of us has any personal point of reference on how to run a business or perform our jobs in a pandemic world. Seemingly overnight, an immediate paradigm shift in how we work and what we need to do to sustain our businesses was upon us. Here's what we’ve learned:…...

Business Insights, Collaboration, Connections, COVID-19, Digital Tech, Engagement, Listening, Resources, Telework

Virtual Go-To-Assist

April 27, 2020

IT Changes. The world of IT support changed one morning with the advent of COVID-19. We used to be able to visit our customers in person and put our hands on the technology. We are now 100% remote support. Virtually, we're on-call around the clock to be there when needed. Cyber Threats Everywhere. We have remained focused on keeping our systems and processes secure from identity and data theft and we ask you all to help us keep security on…...

Business Insights, Collaboration, Connections, COVID-19, Digital Tech, Engagement, Listening, Resources, Telework

Social Distance Relationships CAN Telework

April 23, 2020

Communication – It’s key to any successful relationship…AND being informed. Contact by email and meetings by phone or videoconference are critical tools to allow us to remain in contact and be responsive to requests for information. Laptops are vital tools to successfully access all the necessary programs and sites we use on a regular basis. Microsoft Teams enables us to share desktops and collaborate on projects -- keeping us productive, the workflow smooth, creating fewer disruptions to our new normal.…...

Business Insights, Collaboration, Connections, COVID-19, Engagement, Listening, Resources

How a Pandemic Brought Us Closer to Our Clients

April 21, 2020

In the world of marketing and communications, in-person meetings ending with firm handshakes are vital. Due to the spread of COVID-19, those days are cancelled until further notice. As more and more companies pivoted to work-from-home models that include virtual meeting options, the initial belief was this would be devastating for marketing and communications professionals. However, what we’ve found at Vistra is that despite communications challenges, we’re building even stronger bonds with our clients. Here are three ways to form…...

Collaboration, Connections, COVID-19, Digital Tech, Engagement, Listening

Gratitude, Even in a Pandemic

April 17, 2020

How thankful are we for technology right now? Very thankful. Technology lets Vistra get our work done remotely. We’re in communication more now than when we were together under one roof! This situation is challenging us to hone our communication skills. Video conferencing lets us maintain a human connection. And since the daily distractions that come with an office environment aren’t present, we have an opportunity to leverage productivity. Nonetheless, we know socialization is workplace glue. It bonds people. It…...