Workforce development not only improves a person’s prospects in life, but also leads to future benefits for the businesses that hire them.
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How Workforce Development Can Work For You

Workforce development is an important initiative for local governments and businesses that want to cultivate a robust, interconnected and community-based workforce and employer network. The goal of workforce development is to create a career path for individuals, while enhancing economic opportunities for businesses and communities. Workforce development benefits individuals by investing in personal and professional growth leading to a successful career, advancement and job satisfaction. Benefits for employers include: • Consistent pipeline of talent • Lower turnover rate • Improved…...
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Experiential Marketing: The goal isn't changing - the way we get there is.
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The Evolution of Experiential

Unprecedented times. Uncharted waters. Exceptional circumstances. There’s no question—Creativity is being challenged across all areas of our lives. The marketing industry, experiential marketing in particular, is demanding creativity in order to navigate forward into our new “normal”. Large scale events and carefully designed experiences to allow consumers to interact with brands on a personal level have been impacted by our current environment. Here are three things to consider as we push ahead: A is for Agility: Now more than ever,…...
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Meaningful Dialogue
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Meaningful Dialogue is More Than Active Listening

In his bestselling book, 7 Habits of Highly Effective People, Stephen Covey encourages us to “seek first to understand, then to be understood.” To understand what is really going on today requires active listening and a willingness to embrace the uncomfortable. There has never been a more important time for your organization to participate in meaningful dialogue than today. Not many of us alive today can remember the civil rights movement. There are certainly not many in the workforce that participated in this…...
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What's the one thing you need to produce your best work while working from home?
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Maintaining Your Routine During COVID-19

For some time now, the transition to teleworking seemed like a no-brainer for so many occupations.  Then, a global pandemic struck that changed everything and forced us to work remotely.  None of us has any personal point of reference on how to run a business or perform our jobs in a pandemic world. Seemingly overnight, an immediate paradigm shift in how we work and what we need to do to sustain our businesses was upon us. Here's what we’ve learned:…...
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The Virtual Go-To Assist! Virtually, we're on-call around the clock to be there when needed!
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Virtual Go-To-Assist

IT Changes. The world of IT support changed one morning with the advent of COVID-19. We used to be able to visit our customers in person and put our hands on the technology. We are now 100% remote support. Virtually, we're on-call around the clock to be there when needed. Cyber Threats Everywhere. We have remained focused on keeping our systems and processes secure from identity and data theft and we ask you all to help us keep security on…...
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Social Distance Relationships CAN Telework!
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Social Distance Relationships CAN Telework

Communication – It’s key to any successful relationship…AND being informed.  Contact by email and meetings by phone or videoconference are critical tools to allow us to remain in contact and be responsive to requests for information. Laptops are vital tools to successfully access all the necessary programs and sites we use on a regular basis. Microsoft Teams enables us to share desktops and collaborate on projects -- keeping us productive, the workflow smooth, creating fewer disruptions to our new normal.…...
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How a Pandemic Brought Us Closer to Our Clients
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How a Pandemic Brought Us Closer to Our Clients

In the world of marketing and communications, in-person meetings ending with firm handshakes are vital. Due to the spread of COVID-19, those days are cancelled until further notice. As more and more companies pivoted to work-from-home models that include virtual meeting options, the initial belief was this would be devastating for marketing and communications professionals. However, what we’ve found at Vistra is that despite communications challenges, we’re building even stronger bonds with our clients. Here are three ways to form…...
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3 Valuable Insights Your Nonprofit Organization Likely Needs Now
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​3 Valuable Insights Your Nonprofit Needs Now

We are all feeling the increased impact of COVID-19, but the challenges are unique for nonprofits. Vistra is committed to providing our clients with resources and best practices to help them navigate this difficult time. Here are 3 valuable insights for your nonprofit: 1. Reaffirm Your Mission. Continually remind people of the impact of your organization. Take this opportunity to highlight your work, especially if you have a specific role to play in our current situation. 2. Focus on Donor…...
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CARES - The Coronavirus Aid, Relief, and Economic Security Act
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CARES Act Provides Small Business Resources to Help Stay in Business

On March 27, 2020 the President of the United States signed a $2 Trillion aid package to help combat the economic destruction being caused by the widespread coronavirus. This package, Coronavirus Aid, Relief, and Economic Security Act, or CARES Act, is now a law. Among other priorities, the CARES Act provides financial support to small businesses and nonprofit organizations. Access to this critical financial assistance in a timely manner may be key to your business survival. However, during uncertain times…...
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