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Brand, Connections, Diversity, Engagement, Marketing, Meaningful Dialogue, Resources, Team

Diversity In Your Ranks

September 1, 2020

To ensure you maintain diversity in your ranks, you must be intentional and make it a priority. It needs to start at the top and permeate every level of the organization. Companies have to seriously evaluate recruiting, mentoring, partnership, communication, and leadership strategies and ensure that diversity is a focus. Look around. What does your board of directors look like? What does your leadership team look like? What do your departments look like? Representation matters. Leadership has to create a…...

Brand, Connections, Engagement, Marketing, Resources

Brand Storytelling

August 21, 2020

Today’s consumers are sophisticated and knowledgeable. Information is readily available and accessible. Social media doesn’t just help promote a brand -- it can be used to help define your brand narrative and impact consumer perception. Brand storytelling is becoming a vital part of consumer engagement. Being transparent, establishing an emotional connection and making stories resonate are all important considerations as your company looks to connect with target audiences. As your content strategy develops, consider including storytelling in order to increase…...

Brand, Connections, COVID-19, Digital Tech, Engagement, Marketing, Resources

The Direct Approach

July 2, 2020

Now more than ever, it’s important to evaluate your marketing strategy. Consumer behavior is constantly changing, making it more important than ever to have a strategic marketing mix to reach consumers. Keep your ear to the ground, listen to your customers and keep these three things in mind as your marketing plan evolves. Evaluate your plan. Is it multi-channel? For example, direct mail can be highly effective if it’s tied to other triggers, such as email and social, all with…...

Brand, Business Insights, Collaboration, COVID-19, Engagement, Experiential, Marketing, Resources

The Evolution of Experiential

June 23, 2020

Unprecedented times. Uncharted waters. Exceptional circumstances. There’s no question—Creativity is being challenged across all areas of our lives. The marketing industry, experiential marketing in particular, is demanding creativity in order to navigate forward into our new “normal”. Large scale events and carefully designed experiences to allow consumers to interact with brands on a personal level have been impacted by our current environment. Here are three things to consider as we push ahead: A is for Agility: Now more than ever,…...

Brand, COVID-19, Engagement, Listening, Marketing, Resources

3 Valuable Insights Your Brand Likely Needs Right Now

April 30, 2020

Around the world, all of us are settling into this idea of a new normal. This new consumer and business lifestyle is demanding a new playbook for brand marketing. The messaging, tone, and communication channels are fluid. Here are 3 insights that all brands should be considering: Acknowledge the situation. As the world looks for a new way forward through this challenging time, brands need to remain relevant and show their human side. A compassionate approach will result in long-term…...