Brand Development and Management

Branding: Bring Your Story to Life

To create and tell a brand story that is worthy of your company and resonates with your target audience involves high-level strategy, considerable research, careful planning, and team-wide collaboration. At Vistra, our team of branding experts helps organizations create and enhance memorable brands, generating positive organic conversations and brand advocates.  We put solving our client’s brand challenges at the center of what we do, creating customized solutions to solve your strategic brand challenges.

Vistra has extensive experience with corporate branding and rebranding as well as nonprofit branding and rebranding with organizations of various sizes. Vistra works with some of the world’s biggest brands but we are equally passionate about the work we do with small businesses and nonprofits.  We can also help with branding or rebranding sub-brands, products and promotional campaigns.  Vistra has an experienced brand management team that will strengthen your brand identity and awareness.

Branding & Rebranding Services

Branding is all about defining your focus – who you are, why you are different, and what value you bring.  We know your organization has a unique story to tell. Vistra can help you craft your brand story and tell it in a way that will place your brand message above the noise and clutter of daily lives.

Rebranding can offer a great opportunity to strengthen the company’s presence and image in the eyes of your customers, however, it can be an effort-intensive process, so you need to be deliberate about why and how you are going about it.  Learn how we can help you create your most successful brand.


Brand Research

• Brand Research & Evaluation
• Market Environment
• Competitor Landscape
• Brand Definition
• Consumer Touchpoints
• Brand Focus Groups
• Stakeholder Analysis
• Brand Analysis

Brand Development

• Brand Naming
• Brand Identity
• Mission & Values
• Logo and Branding Elements
• Brand Architecture
• Message Development
• Stakeholder Validation
• Brand Guidelines
• Website Development
• Customer Journeys
• Brand Voice
• Content Strategy & Development

Brand Awareness

• Brand Engagement
• Paid Media
• Owned & Earned Media
• Social Media Marketing
• Tradeshows & Events
• Media Outreach & Engagement
• Brand Advocates
• Influencer & Media Engagement
• Video
• Signage & Packaging

Brand Management

• Media Monitoring
• Social Media Policy & Guidelines
• Brand Style Guide
• Crisis Planning & Response
• Public Relations
• Customer Satisfaction Surveys
• Brand Sentiment
• Brand Health

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