Creative Director

Tim Boatright

As a veteran creative director, Tim produces strategic and innovative marketing solutions for corporate clients including many in the Fortune 100. His creative has earned hundreds of prestigious honors, including more than a dozen Clio Awards and scores of regional and national ADDY Awards. With over 30-years’ experience, he’s worked on everything from major pharmaceutical, consumer and telecommunications accounts, to the latest internet start-ups. His responsibilities include concept development, creative direction, graphic design, multimedia development and as a video producer for a wide array of corporate clients. Tim’s experience includes work for brands such as AT&T, DIRECTV, Pepsi, Pfizer, Lowe’s, Burger King and MillerCoors.

He is active in the arts community as a public artist and has work in museums, private and corporate collections. Tim serves nonprofit organizations, including 11 years on the board of directors of the Farm of the Child, an organization which runs a medical clinic, school and children’s home in Honduras and with Trinity Cafe – which provides restaurant quality meals, served with dignity to those who are homeless and hungry.

Tim studied at the Art Institute of Ft. Lauderdale, the University of South Florida and Nova Southeastern University. He holds a degree in Design.

Director of Business Operations

Chris Butler

Chris has more than five years of full-time marketing and public relations experience serving multiple capacities. Historically he has played a role both off-site and on-site with clients and their strategic needs. Over time, Chris transitioned into his current role of Director of Business Strategy and Operations allowing him to utilize his skills as a communicator while also increasing business development opportunities for Vistra. Chris’ role allows him to have a greater impact in the community.

Chris has been involved in many client projects such as media relations with Feld entertainment, pre-event and on-site support during The Honda Classic and strategic support with Clear Channel Airports relating to advertising and other opportunities. Chris currently is a member of Emerging Leaders of Tampa Bay and participates in additional opportunities within the Greater Tampa Bay Chamber of Commerce as well. Chris has been involved in other organizations around the Tampa Bay Area serving on the board of Ad2 Tampa Bay, as well as volunteering with Mort Elementary School.

Chris holds a B.A. in Advertising and Public Relations from the University of Tampa.

Director of Human Resources

Jorge Feliciano

Jorge has more than ten years of Human Resources Management experience and has worked as Director Human Resources for federal and state governments as well as private companies. In his current role, he collaborates with Vistra leadership and team members to maintain a culture of teamwork and operational excellence. He supports the company in all areas related to human resources as it strives to achieve its strategic priorities.

He works closely with executive leaders, managers and team members, as Director of Human Resources coordinates and manages talent acquisition, team member benefits, team member experience, human resources planning, reporting and the regulatory/legal compliance.

Jorge has been with Vistra since August 2019. Previously, Jorge worked with the U.S. Department of Transportation, the Florida Department of Veterans Affairs and the bio-pharmaceutical, Bristol Myers-Squibb. He also worked with the Federal Aviation Administration as a Special Agent for thirteen years.

Jorge holds a bachelor’s degree in Political Science and a master’s in Human Resources Management–Personnel.

Vice President of Contracts and Compliance

Deborah Miller

Deborah oversees all contractual and sub-contractual activities for Vistra.  She provides SME advice and counsel regarding contract compliance and regulatory requirements to include deliverables, reports, insurance requirements, and CPARS. Deborah works with both the Corporate and Federal teams to assist in preparation, review and submission of all bids and proposals.  She also leads the efforts to obtain and sustain ISO 9001:2015 and AS9100D registrations.

Deborah has more than 10 years’ experience serving as a corporate paralegal and Notary Public and joined the Federal Defense industry space in 2013. She has been heavily involved with numerous military support and national defense organizations to honor those who have sacrificed for our freedom. A Florida native, she has assisted in building relationships between MacDill AFB and the Tampa Bay community by coordinating events and programs to honor our military and assist veterans in the transition from military to civilian status. Deborah played a critical role in helping to keep our veterans working and living in the Tampa Bay area.

Deborah also served multiple positions for the Women in Defense Greater Tampa Bay Chapter with her last position being President from 2017 – 2019.  She served as Second Vice President and Woman Outreach Leader for The Armed Forces Communications and Electronics Association (AFCEA) Central Florida Chapter EXCOM for six years. She has served on the Greater Tampa Chamber of Commerce Military Council and Chaired the Military Council Events and Recognition Committee in 2013, 2014 and 2015.

She was presented in 2015 with the Greater Tampa Chamber of Commerce Bob Cutler Military Volunteer of the Year award for her volunteer work supporting the military, as well with Outstanding AFCEAN 1^st Half of 2015 by the AFCEA Pelican Chapter. Deborah was recognized for her military contributions by Operation Helping Hand in 2016, named AFCEAN of the Month by AFCEA International in 2017, and awarded the AFCEA International Meritorious Service Award presented in Baltimore in 2018.  She served as the Honorary Commander of the 6^th Aircraft Maintenance Squadron, 6^th Air Mobility Wing at MacDill AFB from September 2015 thru October 2017 and continues to support MacDill AFB.

Airport Sales Executive

Jennifer Parks

Jennifer provides advertising sales opportunities within Washington Dulles and Washington Reagan Airports to local and regional companies based in the Washington D.C., Maryland, Virginia and Mid-Atlantic territories.

Jennifer spent most of her career in Chicago, Illinois working for AT&T Media Services (now Comcast Spotlight) and the Disney and ESPN Media Networks before moving back to her hometown of Washington, D.C. in 2007. Jennifer has worked for Mid Atlantic Sports Network, Allbritton Communications and for media start-ups since her return to the D.C. area.

Jennifer graduated from Bradley University in Peoria, Illinois with a B.S. in Communications and Minor in Marketing.

Director of Information Technology

Roy Reid

Roy Reid is a seasoned IT professional with over 20 years of experience working with IT infrastructure in various industries. Roy approach in making technology efficient and secure.

For most of his career, Roy had successfully managed Office 365 and VOIP deployment projects.

Roy holds an MBA in Technology Management from Florida Institution Technology aka FIT

Outside of work, Roy enjoys playing basketball and spending time with his family

COO | Senior Vice President Federal Programs

Bart Scherschel

Bart brings over 30 years of Military and Commercial leadership providing products and services for the U.S. Navy, U.S. Air Force, U.S. Marine Corps, U.S. Army and major Tier One international companies. In his current position, he serves as Vistra’s COO and leads the Federal Team’s Program Management and Business Development/Proposal activities.

Bart has been a key leader throughout his career. Starting as an engineer for a major Tier One company he led matrixed teams of individuals comprised of multiple disciplines to design, build and deliver leading edge technology systems for the DoD. As he continued to gain responsibility, he later moved to a multi-billion-dollar large company where his leadership as Director of Programs was integral to the company becoming the largest supplier to the U.S. Navy for military training products and services, nearly $400M in revenues. Later as Vice President of Marketing/Business Development for U.S. Operations and becoming a member of the leadership team, he was responsible for developing strategic plans, marketing and business development, customer relations and achieving annual bookings and growth objectives. Prior to coming to Vistra, Bart worked at a mid-sized Veteran Owned Small Business which provided engineering services to major Military and Commercial avionics providers where he was responsible for both business development and program management.

Bart has a Master’s in Business Administration from Binghamton University (SUNY-B) and a B.S. in Mechanical Engineering Technology from Purdue University. He has several published papers related to Program Management, and is also a member of the National Defense Industrial Association (NDIA)/National Training and Simulation Association (NTSA) and has held various positions of responsibilities, most recently as a member of the NTSA Executive Committee. He received his PMP in 2005.

Sr. Data Analyst

Tom Stillo

Tom has over 35 years in various roles relating to technology ranging from managing IT systems, CADD systems, renderings, 3-D animations and technical illustrations in support of government clients and public projects within Florida and around the country. In his role at Vistra, Tom is instrumental in making sure Vistra is technologically savvy and ahead of the curve so we may better serve, communicate and collaborate with client partners.

Tom has 30 years of design experience in civil projects, surveying, construction management and inspection. He has utilized this extensive engineering background to bring design drawings to life through 3-D animation, computer-enhanced photography and videos for public involvement meetings.

Tom holds a A.S. in Civil Engineering Technology from Pinellas Technical College.

Business Analyst

Nathan Williams

As Vistra’s Business Analyst, Nathaniel facilitates enhanced collaboration between Vistra teams by introducing data-driven improvements to project work flows, designing action plans, and supporting implementation. For both customer and company needs, he performs Data Science tasks to provide deeper insight into project data and enhance decision-making processes. Data Science tasks often involve the assisting in collection, cleaning and interpretation of data sets in order to provide clients with the best possible analysis.

Nathaniel has experience using data visualization software (Power BI, Tableau), statistical computing and programming tools (Python, R, SPSS) and survey analysis tools (Qualtrics).

Nathaniel graduated from the University of South Florida, where he earned a B.S. of Finance.

Chief Financial Officer

Chris M. Zarreke, CPA, CGMA

Chris is a Florida Certified Public Accountant and seasoned Senior Level Finance and Accounting Executive with more than 30 years of professional experience.  He began his career in Big 4 public accounting as an auditor and consultant with PricewaterhouseCoopers before transitioning to private industry.  As Vistra’s CFO, Chris is primarily responsible for directing the organization’s financial accounting and reporting, pricing, budgeting and cost management activities in accordance with GAAP, company values and strategic plans. Prior to joining Vistra, Chris was a member of Senior Leadership Teams at the VP/CFO level across several industries including Metals, Paper, Food Distribution, Healthcare, and Operations Consulting.  Chris is a member of both the American and Florida institute of Certified Public Accountants as well as a member of the RSM Middle Market Leadership Council.

Chris’s experience includes budgeting and forecasting, financial reporting, contract negotiation, acquisitions, foreign currency, establishing and maintaining banking and insurance relationships and many other aspects of corporate finance, general accounting and tax working for both large multinational organizations as well as middle-market size companies.  As a well-rounded business professional, he has also had the opportunity to stretch beyond the traditional finance and accounting arena into other functional and operational areas supervising customer service, purchasing, human resources, information technology and partnering with operations leaders on various initiatives.  Additionally, Chris has been responsible for developing and maintaining relationships with key clients and vendors integral to the success of the companies he has worked for and has been heavily involved in strategic planning.

Chris is a Philadelphia native, but has lived and worked in Tampa, Florida since graduating from college.  He earned a bachelor of science degree in accounting as well as a Master of Accountancy degree, both from Florida State University in Tallahassee, Florida.  During his free time, Chris enjoys the beach, playing tennis, collecting vintage toys & sports memorabilia and has been a volunteer coach for youth athletics.