We are all feeling the increased impact of COVID-19, but the challenges are unique for nonprofits. Vistra is committed to providing our clients with resources and best practices to help them navigate this difficult time.
Here are 3 valuable insights for your nonprofit:
1. Reaffirm Your Mission.
Continually remind people of the impact of your organization. Take this opportunity to highlight your work, especially if you have a specific role to play in our current situation.
2. Focus on Donor Retention.
Now more than ever, it’s important to stay connected to your current donors. You gain empathy and support with authentic, transparent communication. Personal phone calls from board members, direct mail and email are all channels of communication that should be considered to stay in contact.
3. It’s Not Business As Usual.
And you shouldn’t act that way. We are all feeling the impact of this crisis and our messaging should reflect that. Consider social posts that are feel good stories, anecdotes and updates about how your nonprofit is taking action to help others.
As always, our team at Vistra is here to answer your questions and help your nonprofit stay ahead of the curve in these difficult times.